Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It is also one of the effective techniques in digital marketing that you should use. However, many people especially beginner, likely to make mistakes that leads to marketing failure. Below is the example of mistakes that people usually do:

1. Try all things at one time

• People especially beginner tends to try everything across the networks and start acting on each network they can find. They attempt to use every content format they ever heard and think that they could use every fancy-sounding new marketing train. As a result, it is lack of quality if you can see. Apart from that, they will feel that they are not using enough networks, not doing enough or not trying hard enough.
• Apart from the fact that most people, who are starting out have no relevant audience to speak of in any network, you also need to figure out the basics of each network before you can see the results.
• It really takes time for social media to achieve the goals. Indeed, if you already know what you’re doing, the process will get more effective and can lead to open up a new network.
• But first and foremost, you really need to think twice about every single step in every network you want to use. Starting everything at once may lead to failure. No results, even more frustration that you will get.

 

2. Get your basic right

• This is the most common mistake that some of the beginners have made. It may be because of poor blog layout, missing avatar or bio on Facebook, forgot to put on the share button on blog, and even have no content idea of what to post.
• So, to avoid this from happening, get all of your basic thing completed. Fill in the profile in every network that you had registered. Instead of upload the picture, you have to make your content shareable and study what content you should share on your social media platform and where you are going to get them.

 

3. Over expecting the result in a short time

• One of the common mistakes is majority of people predict that they will get the sale results after a few days or weeks of sign up. Honestly, the result of followers, engagements or traffic page should show after a few weeks, the real and huge success of social media is for the persistent with a consistent social media strategy who keeps going for months and years.
• What to be clear with Social Media Marketing is, it often success after a long time of continuously good performance. It does not work with trying other social media for a few days or weeks and then tries something else in a short time just because the results are not as expected since it is not showing a fast result.

 

4. Selling and promoting too early

• People read the big success stories of bloggers and social media influencers from their activity and selling huge numbers of products. People do not realize that before they achieve those stages, they must achieve the bottom obstacle whereas getting traffic and audience building, that needs oblation of time for branding needs. You get all those, then only you can proceed with the monetizing activity.
• Starting with the wrong procedure and trying to sell before you provide value and have followers might be leads to failure.

 

5. Not focus on content and value, focus too much on design tools instead

• In Social Media Marketing, it is not the blog with the most professional design is even matter, but the value and content that you can provide to the followers, that can increase engagement with them. It is generally wasting time and money in order to make everything perfect especially at the early stage, in which you are still in try and error phase of activities.

We hope that with these listing of common mistakes of social media can help you to at least avoid falling into these traps.

WeChat Pay is finally ready to be unveiled to all Malaysians. What’s most significant is the fact that with this rollout, Malaysia is the first foreign country in the world outside of China to have WeChat Pay enabled in local currency. This would potentially allow for widespread and seamless adoption of the service, allowing Malaysians to use WeChat Pay in Ringgit Malaysia.

Wechat is quite different from other chatting apps. Instead of using it by sending high-quality pictures, there are many types of features that Wechat provides. Read on if you want to know more!

While other social media platforms might be part of your digital marketing strategy, WeChat is an application to consider as well, especially if you want to increase brand awareness and engage with your Chinese-speaking customers.

If WeChat started as a messaging app, it is now much more than that!

Here is a list of (some of) the things you can do with WeChat:

• Message your friends
• Share on your timeline (like you would on Facebook)
• Transfer money
• Top-up your phone
• Order a cab
• Buy movie tickets
• Order your dry cleaner
• Order food
• Invest money in a wealth management plan
• Book a train or plane ticket

 

Quick Pay and Cashless

Same to other e-wallets, WeChat also can make a transaction quickly and easily using QR Code.  Simply show the generated QR code to the merchant to scan and enter the payment pin to complete the transaction. All you have to do is link your debit card to your WeChat Pay MY account. Once that’s done, you can top up your e-wallet balance and start purchasing things with WeChat Pay MY at both online and offline outlets. And what’s cooler is that an offline payment feature has been launched recently, with KK Super Mart being the first chain store in Malaysia to accept WeChat Pay MY.

Send and Receive Money With ‘Money Packet’

Instead of that, with Wechat Pay, you can send and receive money with ‘Money Packet’ with your contacts. Money Packet is an in-app feature that allows you to conveniently make payments between individuals or groups.  You can also send the money by expressing wishes in the message box! Interesting right?

Topup Your Phone

You can just make a top-up using Wechat Pay in the apps. This includes telcos like Altel, Celcom, Digi, Friendi, Maxis, Merchantrade, Tune Talk, U Mobile, and XOX.

Money Withdrawal From Your Wallet

Unlike the controversy of our very own Touch ‘n Go, it is a pleasant surprise to find out that we can withdraw WeChat Pay balance here without much fuss, ironically even before its official launch! you can withdraw your WeChat balance as low as RM1 to 29 banks at the time of writing. The limit to withdraw is RM10,000 per month.

How can you leverage this integrated nature of WeChat in order to promote your business and brand in China?

WeChat enables companies and individuals to create “WeChat Official Accounts” in order to promote their company or brand. These accounts are to some extent similar to Facebook Pages: anybody can follow them and will then receive push notifications from them.

To a large extent, WeChat marketing is the art of gaining followers to your account, getting them actively engaged with it and eventually converting them to customers through the bottom-menu that they can use to purchase items or reach out to you.

Click HERE to read more about Wechat Marketing.

At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become an integral part of what a business is to its customers. In the digital field where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.

Why do we need Digital Marketing?

The following 6 reasons will show you why the use of digital marketing is not an only investment-wise decision but also an effective marketing channel that can help you grow your business.

1. Digital marketing levels the online playing field

Digital Marketing actually increases the playing field, providing small and medium enterprises the chance to compete against the big company and attract their share of targeted traffic. With digital marketing, small companies now have the resources to perform sales and marketing processes. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world and even if they don’t have physical stores or branches in these locations. Being easily noticeable on the web, getting a business’s name, and updating information frequently will make the customer directly come to you.

2. Digital marketing helps businesses stay forward of their competition

Digital marketing is the best way for a brand to boost its competitiveness. Think about SEO, organic search, local search, Google Adwords, social media, and blogs. Businesses want to reach as many people as possible. This is significantly easier to achieve on the web than it is in person.

3. Digital marketing is the most cost-effective way than traditional advertising

When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend. Now business owners can find a cheap equivalent online. Think Youtube instead of television, blogs instead of magazines, social media instead of flyers, and podcasts instead of the radio.  Some of the digital equivalents to traditional advertising are free, and all can be much cheaper than their traditional counterparts if the business has someone to manage and develop its strategies. This is why digital marketing provides them with a better and much more cost-effective marketing channel that delivers results.

4. Digital marketing delivers analytics

The good news about digital marketing is that an ad’s creators can find out how it is pulling through using analytics that can’t be executed with traditional methods of advertising.

With the use of analytics tools, marketers can check for different ad content and manage how audiences react to each campaign. Check the number of visitors on your website, the number of page views, average time a user spends on your website, bounce rates, conversions and analyze your growth over time. By analyzing all these aspects you can work to optimize your marketing strategy and get the best results.

You might aware that most of the adults own a smartphone and are likely to use them for news, social networking, and countless other activities. Digital marketing lets you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.

6. Digital marketing Becomes More Interactive

5. Digital marketing reaches mobile users

With certain digital marketing campaigns, such as social media marketing, blogging, improving search results, text messaging, online advertisements, email marketing, and affiliate marketing, you can give your customers a more personalized experience. For instance, with short online videos, businesses grab the attention of their audiences. Apart from that, stuff like images, infographics, short videos, client stories can keep your audiences informed, entertain them and engage ideal customers. Cisco predicts that by 2019, around 80% of the Internet’s traffic will be video.

It’s a wrap

Yes, it is a cost and you need to take time to test technologies and campaigns. Digital marketing will help your brand to reach customers and to build a relationship with them. Your competitors are doing it, so if you want to remain on the market, you have to start working on your marketing strategy. Also, you have to be prepared to see a difference that digital marketing can make. It is hard, but it is much more cost-effective than traditional marketing.

If you want to learn more about how your business can capture more leads improve your ROI via digital marketing, contact us today!

In today’s time, Digital Marketing is not a rare topic that we can discuss. We might think that most people know about it, but how deep is their actual knowledge? This thought somehow limit the scopes and opportunity that Digital Marketing can really offer. Thus, when it comes to nailing digital marketing down, we either turn dumbfounded or stall out. So, we are here to share with you about several types of digital marketing, that can actually help you grow your online business.

What is Digital Marketing?

Digital marketing is the promoting of items or services using digital technologies, generally on the Internet, yet additionally including mobile phones, display advertising, and some other digital medium. To put it plainly, it involves any kind of marketing for products or services that utilize electronic gadgets. People frequently conclude that Digital Marketing is all about content marketing and social media. But, it’s not just that. If you eager to know more, read on!

Why Digital Marketing Really Helps Your Business Growth?

As most time people spend connected to electronic devices increases every day, believe it or not, digital marketing has become the most vital tool to target and effectively reach customers. To successfully promote a business online and engage an audience, you need to make use of various types of digital marketing.

You might remain at the same level without digital marketing efforts. Thus, your business will get left in the dust. So, try not to get left behind. Consider the following types of digital marketing and think about which ones work best for your industry, your company, and your audience.

Types of Digital Marketing

Generally, you should try to use different types of digital marketing to reach your customers through a diverse type of platform. The 2 main groups of digital marketing are online and offline. While offline marketing involves things like radio, television and phone advertising, online marketing has 9 major categories:

1. 1. Search Engine Optimization (SEO)
   2. Search Engine Marketing (SEM) and Pay-per-click advertising (PPC)
   3. Social Media Marketing (SMM)
   4. Content Marketing
   5. Influencer Marketing
   6. Mobile Phone Advertising
   7. Affiliate Marketing
   8. Email Marketing
   9. Viral Marketing

1. Search Engine Optimization (SEO)

Search Engine Optimization or SEO is the process of spreading your online product visibility in a free, organic, editorial or natural search results on search engines. SERPs or also known as Search Engine Results Pages appear to users whenever they look or search for a specific keywords using a search engine, for instance, Google, Yahoo and more. SEO really increase your position higher in search result. What we meant is, it can help you in gaining more traffic, visitors, awareness, leads and conversion.

Top 3 Organic SEO practices are;

1. 1. Writing blogs
   2. Content optimization
   3. Social media

SEO works around some of the well-characterized sets of principles such as enhance the content to be more specific keywords and maintain links from different sites that also use related kinds of keywords and etc. If you are leading the SEO trends, surely you are nearer to more visibility online on the web and traffic to your webpage.

2. Search Engine Marketing (SEM) and Pay-per-click advertising (PPC)

SEM is a paid search. The most common paid search platform is Google AdWords. Google AdWords is by numerous measures the most popular paid search platform utilized via search advertisers, followed by Bing Ads, which additionally serves a significant portion of ads on Yahoo. One example of SEM is pay-per-click advertising or PPC. PPC refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked by user

3. Social Media Marketing (SMM)

Social Media Marketing is the most trending and popular type of Digital Marketing that benefits marketers to increase their image most effectively. It helps you to connect with your target customer particularly. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.

But how to interact with customers? In fact, you will gain more reach if you post quality and relevant content. So, use Google Alerts to get the latest news and study what your customer talks about on social media. Everything you do to increase traffic or business on your social media channels is social media marketing. Regardless of whether you’re on Facebook, Twitter, SnapChat, or LinkedIn these efforts are valuable in social media marketing.

Give us a chance to comprehend various types of Ads that you can keep running on Social Channels.

4. Content Marketing

Essentially, content marketing is the progressing procedure that targets on interact with your clients without continually selling. Rather, the company should use content marketing strategies to enlighten the target customer while delivering consistent, significant data to them who, in return, repay you with their business.

Besides, deliver your content to all the social media platforms that you have for maximum presentation and input. Content marketing is a continuous practice. It is not constantly about sales but also to make engagement and educate your customers to develop brand acknowledgment, trust, and value.

There are a lot of content format that really helps in content marketing, such as;

• • Giveaways
  • Meme
  • Survey
  • Quotes
  • Videos
  • Webinar and Podcast
  • Infographics
  • Quizes
  • Polls

5. Influencer Marketing

Influencer marketing is trendy on social media channels like Instagram and Snapchat. Company will pay them, who have large of followers to promote their business by posting and reviewing the product. These social media takeovers can make the influencer’s follower to your social media channels increasing your new followers and unique views.

But, please remind that you have to make a research first before you decide to deal with them. You might have to verify their Google Analytics and ensure their following proves legitimate and not loaded with fake accounts, to prevent being scammed.

6. Mobile Phone Advertising

Some big companies still use this method as it still produces a positive outcome. These include SMS advertising which could prove an asset to local marketing efforts. You can prompt your consumers to use SMS to receive special offers, coupons, and updates from your company.

7. Affiliate Marketing

Affiliate marketing is the way toward earning a commission by promoting other people’s ads or business. Affiliate marketing often being done by many bloggers or e-commerce websites.

8. Email Marketing

Email marketing is perhaps the most seasoned sort of Digital Marketing that is still profoundly contemporary and productive. Advertisers use email messages for developing relationships with their potential and existing clients that help them produce leads and guarantee their conversions.

9. Viral Marketing

Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive amount of shares online. Viral marketing causes an enormous spike in website traffic over a short period. This is hard to do but the benefits alone make the effort worth your time.

Nowadays, just having a site isn’t sufficient anymore if you want to get qualified leads. You also need to use as many types of digital marketing platforms as possible, from search engines to social media sites and smartphones. To develop an effective online business and stand out from the group, you need a complex digital strategy dependent on an intensive market study, top to bottom business analysis, and consistent feedback. If you want to learn more about how your business can capture more leads improve your ROI via digital marketing, contact us today!