In today’s time, Digital Marketing is not a rare topic that we can discuss. We might think that most people know about it, but how deep is their actual knowledge? This thought somehow limit the scopes and opportunity that Digital Marketing can really offer. Thus, when it comes to nailing digital marketing down, we either turn dumbfounded or stall out. So, we are here to share with you about several types of digital marketing, that can actually help you grow your online business.
What is Digital Marketing?
Digital marketing is the promoting of items or services using digital technologies, generally on the Internet, yet additionally including mobile phones, display advertising, and some other digital medium. To put it plainly, it involves any kind of marketing for products or services that utilize electronic gadgets. People frequently conclude that Digital Marketing is all about content marketing and social media. But, it’s not just that. If you eager to know more, read on!
Why Digital Marketing Really Helps Your Business Growth?
As most time people spend connected to electronic devices increases every day, believe it or not, digital marketing has become the most vital tool to target and effectively reach customers. To successfully promote a business online and engage an audience, you need to make use of various types of digital marketing.
You might remain at the same level without digital marketing efforts. Thus, your business will get left in the dust. So, try not to get left behind. Consider the following types of digital marketing and think about which ones work best for your industry, your company, and your audience.
Types of Digital Marketing
Generally, you should try to use different types of digital marketing to reach your customers through a diverse type of platform. The 2 main groups of digital marketing are online and offline. While offline marketing involves things like radio, television and phone advertising, online marketing has 9 major categories:
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- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) and Pay-per-click advertising (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Influencer Marketing
- Mobile Phone Advertising
- Affiliate Marketing
- Email Marketing
- Viral Marketing
1. Search Engine Optimization (SEO)
Search Engine Optimization or SEO is the process of spreading your online product visibility in a free, organic, editorial or natural search results on search engines. SERPs or also known as Search Engine Results Pages appear to users whenever they look or search for a specific keywords using a search engine, for instance, Google, Yahoo and more. SEO really increase your position higher in search result. What we meant is, it can help you in gaining more traffic, visitors, awareness, leads and conversion.
Top 3 Organic SEO practices are;
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- Writing blogs
- Content optimization
- Social media
SEO works around some of the well-characterized sets of principles such as enhance the content to be more specific keywords and maintain links from different sites that also use related kinds of keywords and etc. If you are leading the SEO trends, surely you are nearer to more visibility online on the web and traffic to your webpage.
2. Search Engine Marketing (SEM) and Pay-per-click advertising (PPC)
SEM is a paid search. The most common paid search platform is Google AdWords. Google AdWords is by numerous measures the most popular paid search platform utilized via search advertisers, followed by Bing Ads, which additionally serves a significant portion of ads on Yahoo. One example of SEM is pay-per-click advertising or PPC. PPC refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked by user
3. Social Media Marketing (SMM)
Social Media Marketing is the most trending and popular type of Digital Marketing that benefits marketers to increase their image most effectively. It helps you to connect with your target customer particularly. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.
But how to interact with customers? In fact, you will gain more reach if you post quality and relevant content. So, use Google Alerts to get the latest news and study what your customer talks about on social media. Everything you do to increase traffic or business on your social media channels is social media marketing. Regardless of whether you’re on Facebook, Twitter, SnapChat, or LinkedIn these efforts are valuable in social media marketing.
Give us a chance to comprehend various types of Ads that you can keep running on Social Channels.
4. Content Marketing
Essentially, content marketing is the progressing procedure that targets on interact with your clients without continually selling. Rather, the company should use content marketing strategies to enlighten the target customer while delivering consistent, significant data to them who, in return, repay you with their business.
Besides, deliver your content to all the social media platforms that you have for maximum presentation and input. Content marketing is a continuous practice. It is not constantly about sales but also to make engagement and educate your customers to develop brand acknowledgment, trust, and value.
There are a lot of content format that really helps in content marketing, such as;
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- Giveaways
- Meme
- Survey
- Quotes
- Videos
- Webinar and Podcast
- Infographics
- Quizes
- Polls
5. Influencer Marketing
Influencer marketing is trendy on social media channels like Instagram and Snapchat. Company will pay them, who have large of followers to promote their business by posting and reviewing the product. These social media takeovers can make the influencer’s follower to your social media channels increasing your new followers and unique views.
But, please remind that you have to make a research first before you decide to deal with them. You might have to verify their Google Analytics and ensure their following proves legitimate and not loaded with fake accounts, to prevent being scammed.
6. Mobile Phone Advertising
Some big companies still use this method as it still produces a positive outcome. These include SMS advertising which could prove an asset to local marketing efforts. You can prompt your consumers to use SMS to receive special offers, coupons, and updates from your company.
7. Affiliate Marketing
Affiliate marketing is the way toward earning a commission by promoting other people’s ads or business. Affiliate marketing often being done by many bloggers or e-commerce websites.
8. Email Marketing
Email marketing is perhaps the most seasoned sort of Digital Marketing that is still profoundly contemporary and productive. Advertisers use email messages for developing relationships with their potential and existing clients that help them produce leads and guarantee their conversions.
9. Viral Marketing
Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive amount of shares online. Viral marketing causes an enormous spike in website traffic over a short period. This is hard to do but the benefits alone make the effort worth your time.
Nowadays, just having a site isn’t sufficient anymore if you want to get qualified leads. You also need to use as many types of digital marketing platforms as possible, from search engines to social media sites and smartphones. To develop an effective online business and stand out from the group, you need a complex digital strategy dependent on an intensive market study, top to bottom business analysis, and consistent feedback. If you want to learn more about how your business can capture more leads improve your ROI via digital marketing, contact us today!
